Blog Tropical fruit and beverage introduced

Ben Tre’s coconut farms are not only a symbol of local heritage but also a valuable economic resource. The collaboration between Rita Company and local farmers in developing organic coconut farms has enhanced product quality and sustainability. This effort has helped strengthen Vietnam’s presence in the global beverage market while supporting eco-friendly agricultural practices.

Gulfood 2025, one of the world’s largest and most influential food and beverage exhibitions, took place from February 17 to 21, 2025, in Dubai, UAE. This event gathered thousands of food and beverage professionals, industry leaders, and potential business partners from all over the globe.

Vietnam’s energy drink market has witnessed significant growth, driven by urbanization, changing consumer preferences, and increasing demand for convenient energy sources. Valued at USD 3,513.4 million in 2023, the market is projected to surpass USD 6,513.7 million by 2032, with a compound annual growth rate (CAGR) of 7.1% during the forecast period (2024–2032).

Thanks to investment in a new production line, RITA has introduced many lines of carbonated beverages with unique flavors and high quality. Let's explore the carbonated beverage production process at the RITA factory and its most outstanding products.

After visiting the guava and papaya gardens, our journey to explore the freshest ingredients of RITA Company continues at the pineapple farm—a place that brings the perfect balance of sweetness and tanginess, characteristic of tropical fruits. More than just a refreshing fruit, pineapple is a rich source of vitamins and natural enzymes beneficial to health. Join RITA as we embark on a journey to discover the pineapple farm, from cultivation to becoming delicious bottles of juice, delivering an exceptional experience to consumers.