Beverage News

Step into the future of the beverage industry at Gulfood 2026, where Rita Food and Drink unveils a revolutionary portfolio designed to captivate the global palate. From the heart of the desert in Dubai, we are redefining the "Next Best-Seller" concept through cutting-edge R&D, sustainable manufacturing, and a Private Label system that transforms visionary ideas into retail reality. This is your definitive guide to the world's most influential food and beverage event.

In the fast-paced world of 2026, the way we define "energy" has fundamentally changed. Gone are the days when a simple caffeine spike was enough to get us through a grueling work shift or a mountain hike. Today’s high-achievers and weekend warriors are looking for something more sophisticated: a drink that respects their body’s need for hydration while providing a sustained mental edge.

In the high-stakes world of the 2026 beverage industry, the "status quo" is no longer an option. For over a century, the carbonated soft drink (CSD) market was a duopoly of predictable flavors.

A fizzy tea with craft cred is racing into coolers worldwide. Here’s how brands and OEM partners can design, can, and scale a standout sparkling kombucha line.

Blueberry has long been a favourite flavour in desserts, smoothies and juices. When that familiar berry profile is combined with fine carbonation and poured into a sleek, colourful can, it becomes something completely new: Rita Sparkling Blueberry – a bright, effervescent drink created for consumers who want flavour, fun and a visually striking beverage in every sip. Whether it appears in a convenience-store fridge, a café chiller or an online mixed case, this sparkling drink gives retailers and importers a standout product that is simple to explain and easy for shoppers to choose.