In just a few days, the New Year's Eve fireworks will resound, closing the old year and ushering in the Year of the Horse (Bính Ngọ) 2026 with great expectations. Amidst the bustling atmosphere of the year-end days, as the vibrant colors of peach blossoms and apricot blossoms begin to weave through every street corner and office, a warm spring is also arriving very close to Rita.
The Lunar New Year is not only an occasion for reunion, sharing, and looking back on a year of effort, but it is also the "golden time" for businesses to express their gratitude. In harmony with that rhythm, the Rita Tet Gift-Giving Activity is organized as a beautiful annual cultural tradition, fully conveying the care and desire for a strong connection from the Board of Directors to the extended Rita family.
Key takeaways – Programs Hightlights
Core Message: Tet is a time for gratitude. The gift is not merely a material item but a sincere expression of thanks from the Board of Directors for the team's dedication.
Culture of Gratitude: At Rita, your dedication is always recognized and deeply appreciated.
People-Centric Philosophy: All welfare activities revolve around the goal of bringing true happiness to our employees.
Lasting Connection: The Tet gift serves as an invisible bond that strengthens camaraderie and trust within the organization.
Commitment to the Future: Rita is not just a companion in your work but also shares in the cares and concerns of your daily life.
1. The Meaning of the Tet Gift-Giving Activity at Rita
More than material, it is profound spiritual encouragement
In Vietnamese culture, Tet gifts always carry a sacred meaning. They are not merely a material exchange, but an "encapsulation" of affection, respect, and the best wishes for one another. In the corporate environment, the Rita Tet Gift-Giving Activity is elevated into a ritual of gratitude.
After 365 days of hard work, facing work pressures, market fluctuations, and daily worries, employees deserve worthy recognition. A Tet gift from the company, whether big or small, when given with a whole heart, becomes a huge source of spiritual encouragement. It is an implicit message affirming: "We understand your hardships, and we cherish your presence here." This timely spiritual encouragement will help dispel year-end fatigue, replacing it with joy and excitement to welcome a new spring.
Demonstrating respect for the team's contributions
The year 2025 passed with many challenges but was also filled with proud achievements for Rita. To secure a solid position in the marketplace, ensuring orders were shipped on time and products reached the highest quality, we cannot overlook the silent contributions of hundreds of officers and employees. From the production staff sticking to their machines day and night, to the office staff diligently working on business strategies, everyone is an inseparable and important link.
Organizing a solemn 2026 Tet Gift-Giving event is the most practical way for the Board of Directors to say thank you. We do not view this as a "welfare cost," but rather as an "investment in human connection." This respect is the core foundation for building loyalty. When employees feel their value is elevated, they will view the company as a second home, ready to dedicate themselves not just for income, but for the pride of being part of the organization.
Contributing to spreading the spirit of humanity and a culture of sharing
Rita's corporate culture is built on a foundation of sharing and compassion. The Rita Trade Union activity, combined with the Board of Directors during this Tet holiday, is clear proof of that spirit. In a collective, there will be different circumstances, but when Tet comes, at Rita, everyone is cared for, and everyone has a gift to take home.
This sharing creates a positive "ripple effect." When a business takes good care of its employees, employees will spread that joy and positivity to customers and the community. A Tet gift given is a joy multiplied, contributing to weaving the picture of Rita's corporate culture—full of humanity, warmth, and sustainability.
To ensure joy is complete and the organization is thoughtful and professional, the Organizing Committee would like to respectfully announce the details of the 2026 Tet Gift-Giving Program to all brothers and sisters as follows:
Time and Location – A Rendezvous of Joy
Unlike the usual busyness, the afternoon of January 24, 2026, will be a special afternoon dedicated to joy and connection:
- Time: 15:00, January 24, 2026.
- Location: Rita Company Reception Hall.
We chose the 15:00 timeframe—the intersection of the final working afternoon before the break—so everyone can leisurely set aside work and gather together. The Reception Hall—the "face" of the company where customers are usually welcomed—will now be decorated most magnificently to welcome our internal "VIP guests": you, the members of the extended Rita family.
Recipients – Fair Recognition
The program aims to show gratitude for the attachment and dedication of the core personnel team. Gifts will be awarded to:
- Target: All Officers and Employees officially working at Rita.
- Condition: Personnel who joined and worked before November 2025.
This regulation aims to ensure fairness, recognizing the actual contributions of employees over the past year. At the same time, this is also a motivation for new personnel to strive towards prosperous Tet seasons ahead with Rita.
Seamless coordination between Leadership and the Trade Union
The success of the 2026 Tet Gift-Giving Program is the result of close coordination between the Company's Board of Directors and the Executive Committee of the Grassroots Trade Union. Throughout the past period, the Trade Union has performed an excellent role as a bridge, listening to the thoughts and aspirations of employees to advise the Board of Directors on the most practical gift options.
This announcement is not a dry administrative notice, but a warm invitation. The Board of Directors and the Trade Union desire the full presence of all brothers and sisters, as the absence of anyone would be a regret in our picture of year-end reunion.
2. The Tet Gifts – Conveying Practical Care
This year, after carefully considering many options, the Board of Directors and the Trade Union have decided to select a "combo" of gifts that carry both traditional value and practicality for daily life, including: 01 Bottle of Simply Soy Oil (2 Liters), 01 Kinh Do Tet Gift Box, and 01 Bag of ST25 Rice.
Thoughtful preparation, suitable for Tet needs
Each selected gift carries its own meaning, directly serving the Tet meal of every family:
- Simply Soy Oil (2 Liters): Cooking oil is an indispensable ingredient for preparing delicious Tet dishes, from fried spring rolls and stir-fried bitter melon to offerings for ancestors. The golden Simply 2-liter bottle not only commits to heart health for users but also carries a Feng Shui meaning of "smoothness" and favorability. We wish that your work and life in the new year will always be smooth and prosperous like the flow of golden oil.
- Kinh Do Tet Gift Box: Kinh Do is a brand attached to the Tet memories of generations of Vietnamese people. The crimson box is not only beautiful for display on the ancestral altar but also brings sweetness to treat guests visiting the home. It is a symbol of harmony, joy, and sweetness in family and neighborhood relationships.
- ST25 Rice Bag: Dubbed the "World's Best Rice," ST25 is the pride of Vietnamese agriculture. Giving rice at Tet is giving fullness and prosperity. A bowl of fragrant, sticky rice from ST25 in the year-end dinner will warm the hearts of those far from home and connect family members.
Special Highlight: The “Golden Health” Gift – Rita Bird’s Nest Drink Carton (Presented on February 10)
The biggest surprise from the Board of Directors is reserved for the final working days of the year (February 10, 2026). Each employee will receive one carton of Rita Bird’s Nest Drink — the company’s most premium and refined product line.
- Brand pride: There is nothing more meaningful than enjoying and taking home to our families the very high-quality product that we have personally contributed to creating. This is a true source of pride for every Rita member.
- A practical wish for good health: Bird’s nest is regarded as a “golden food” that helps strengthen immunity and nourish the body. This gift is also a thoughtful message from the Board of Directors: “After a year of hard work, take good care of yourself to welcome a healthy and fulfilling Lunar New Year.”
The value of the gift lies in sharing and care
This gift set is a harmonious combination of "Food, Clothing, Rice, Money"—the most essential needs of life. The Board of Directors understands that the economic context of the past year has had many fluctuations, and Tet shopping can be a burden for many families.
Caring for employees during Tet through practical necessities (Rice, Oil, Cakes) is Rita's way of sharing that spending burden. We did not choose luxurious but impractical gifts; instead, we chose what is closest so that when you bring them home, your spouses or parents will feel satisfied. That is care that goes into substance, stemming from the heart of management.
Helping employees welcome a more secure and warm Tet
When holding this heavy gift of love in hand, we hope every Rita employee will feel more secure. Secure knowing that the company is always thinking of them. Secure because this Tet, the kitchen at home will be lit with fire, and the rice tray will be full.
Warmth comes not only from the heat of the stove cooking ST25 rice but from the warmth of camaraderie and company spirit. The Rita Tet Gift-Giving Activity is a small flame contributing to warming the soul of every worker before the threshold of the new spring.
3. An Atmosphere of Connection on Gift-Giving Day
A friendly and cozy gift-giving space
Let's imagine the afternoon of January 24th. The company lobby will no longer be a place for hurried card swiping every morning, but will become a stage of joy. Upbeat spring music will play, and the red and yellow colors of Tet decorations will brighten the entire space.
That atmosphere will be filled with laughter and inquiries about Tet holiday plans: "When are you going back to your hometown?", "Have you bought anything yet?", "Are the train/bus tickets okay?". This friendly, cozy space will erase all distances between departments, between superiors and subordinates.
Presence, inquiries, and encouragement from the Board of Directors
The most special thing about the 2026 Tet Gift-Giving Activity is the direct presence of the Board of Directors. The leaders will not just stand and observe, but will personally hand each gift bag to employees.
The act of bowing in thanks, a firm handshake, and the affectionate gaze of the Board of Directors towards employees carry priceless spiritual value. Words of encouragement such as: "Thank you for your hard work all year," "Wishing you and your family a healthy new year"... when spoken directly at the ceremony, will have a spread of power stronger than a thousand written documents. Besides that, Trade Union representatives will also be present to share, grasp thoughts, and rejoice with union members, affirming the reliable companion role of the Trade Union organization at Rita.
Moments of interaction and sharing create connection
The gift-giving session is also a wonderful opportunity for us to keep beautiful moments. Photos taken together (check-in) by the apricot and peach blossom trees, or radiant moments when receiving gifts, will be memorable souvenirs in everyone's career journey at Rita.
This connection is the "glue" that binds the collective. When we share joy together, we will more easily understand and support each other in work. Teamwork spirit is not only built in meeting rooms or team-building sessions but is cultivated from affectionate activities like this.
4. Tet Gift Giving – A Beautiful Corporate Culture at Rita
Activity maintained steadily over the years
At Rita, Tet gift-giving is not an impromptu activity or a temporary movement. It is a tradition maintained steadily and persistently over many years, regardless of business ups and downs.
This consistency is the most prestigious commitment of the business. It shows the stability and strength of the company while building absolute trust in the employees. Rita employees always have a default belief that: "When Tet comes, there will be gifts; when Tet comes, the company will take care of us." That belief is more precious than gold.
People-centric Culture
Every activity at Rita revolves around the philosophy: "People are the most valuable asset." We understand that machines can be replaced, technology can be updated, but people with passionate hearts and creative minds are unique.
Rita's corporate culture focuses on creating happiness for employees. We don't just want you to be good employees; we want you to be happy people. The Tet gift-giving activity, along with other welfare benefits, are complete pieces of the picture of a humane working environment where people are placed at the center of all development.
Building a positive, cohesive, and sustainable working environment
A good working environment is not just a place that pays high salaries, but a place where employees feel they "belong." The "Sense of Belonging" is nurtured through cultural events like Tet gift-giving.
When employees feel loved and respected, they tend to stay longer, minimizing personnel turnover rates. This creates stability for the operating machinery, helping Rita develop sustainably. Furthermore, a positive working environment will stimulate creativity and labor productivity, taking the Rita ship further on the industry map.
5. Heading Towards the New Year 2026 – Continuing the Journey with Rita
New Year wishes to the entire Rita team and families
On the threshold of the New Year of the Horse (Bính Ngọ) 2026, as the earth and sky are changing their clothes, on behalf of the Company's Board of Directors, I would like to send the warmest New Year wishes to all Rita Officers, Employees, and their families.
"Respectfully wishing the Rita Big Family a New Year: Abundant Health like a Tiger - Prosperous Fortune arriving like a Galloping Horse - Family Peace - and Everything as Desired."
May your small families always be filled with laughter, serving as a solid rear guard for you to work with peace of mind. May every Rita member always keep the fire of passion to shine together.
Expectations for a prosperous and peaceful new year
The year 2026 – the Year of the Horse – is a symbol of bravery, breakthrough, and speed. Rita expects this to be the year we "gallop" together, conquering new heights. We expect a flourishing business year, market expansion, and an increasingly improved quality of life for staff members.
The prosperity of the company is the prosperity of each individual. Let us turn expectations into actions together, turning plans into brilliant reality.
Commitment to continue caring for life and developing human resources
Closing the article, the Rita Board of Directors wants to re-emphasize its commitment: We will strictly cease aiming to improve the working environment, enhance welfare, and create the best conditions for you to develop yourselves.
The 2026 Tet Gift-Giving Activity is just the beginning of a series of activities caring for employee life in the new year. Let's receive, share, and step forward together. Rita is proud to have you, and believes that you are also proud to be a part of Rita.
FAQs
1. Why does Rita consistently maintain the Tet gift-giving tradition, regardless of yearly economic fluctuations?
To Rita, people are our most valuable asset. Despite any economic volatility, the Company remains steadfast in its commitment: "Employees must receive the best care." Maintaining this annual tradition is an affirmation of the enterprise's stability and sustainable development, serving as the most practical expression of gratitude to our team.
2. What is the key message the Company wishes to convey through the "Rice - Oil - Cakes" gift set?
Beyond material value, these gifts were carefully selected to convey a message of "Peace of Mind and Reunion." Rice and Cooking Oil symbolize abundance, smoothness (success), and health. The Cake Box represents sweetness and family connection. Rita hopes to bring the "flavor of Tet" to your home, making your family’s reunion meal even more complete.
3. What role does the Trade Union play in building Rita's corporate culture?
The Rita Trade Union acts not only as a bridge representing the employee voice but also as an "architect" of happy experiences. From surveying needs and selecting Tet gifts to organizing the thoughtful gift-giving festival, the Trade Union constantly strives to ensure every employee feels heard, respected, and deeply cared for.
4. Beyond Tet gifts, what are Rita's plans to enhance the spiritual life of employees in 2026?
Looking toward 2026, Rita is committed to continuing to build a working environment of "Happiness & Development." Alongside material benefits, we will promote cultural activities, cohesive team-building events, and recreational platforms, ensuring that every workday at Rita is filled with energy and inspiration.
5. Why is the Rita Bird’s Nest gift presented separately on February 10 instead of being combined with other gifts?
February 10 falls just before the Lunar New Year holiday. Presenting the Rita Bird’s Nest Drink carton at this time symbolizes a “nutritional boost” to help employees recharge after the year-end peak period. At the same time, it is an elegant and convenient gift, making it easy for everyone to take home and present to grandparents and parents right before the New Year.
See you all at 15:00 on January 24, 2026, at the Reception Hall so we can exchange love together!
Happy New Year – Spring of the Horse 2026!
