As the vibrant colors of spring begin to bloom across the landscape, Rita Food and Drink prepares to welcome the most sacred and joyous occasion in our culture: The Lunar New Year 2026.
This is a season of profound gratitude, a time to honor our heritage, celebrate our collective achievements, and set our sights on the ambitious horizons of the coming year. Join us as we announce our holiday schedule and share our heartfelt wishes for the global Rita family. In the spirit of the Year of the Horse, we are ready to gallop toward new heights of success and sustainability.
Key Takeaways
Strategic Growth: Reflecting on a year of global expansion in 100+ countries.
Employee Welfare: Industry-leading Tet bonuses and health-centric gift sets.
Product Innovation: Focus on Rita Date Cola and Rita Bird Nest series for the festive season.
Commitment: Deep gratitude to international partners and our dedicated workforce.
OFFICIAL LUNAR NEW YEAR 2026 HOLIDAY NOTICE
To ensure our valued partners, distributors, and global clients can coordinate their operations effectively, Rita Food and Drink officially announces the holiday schedule for the Year of the Horse 2026 as follows:
1. HOLIDAY DURATION
Our offices and manufacturing facilities will be closed for 09 days:
- Closing Date: Sunday, February 15, 2026 (Lunar Calendar: December 28).
- Reopening Date: Monday, February 23, 2026 (Lunar Calendar: January 07).
2. RESUMPTION OF OPERATIONS
- Official Reopening Ceremony: Tuesday, February 24, 2026 (Lunar Calendar: January 08).
- All production lines, logistics, and administrative departments will return to full capacity starting at 8:00 AM on this day.
Reflecting on 2025: A Foundation of Global Excellence
The year 2025 was a landmark period for Rita Food and Drink. We successfully navigated the complexities of the global supply chain, participated in world-class exhibitions like Gulfood Dubai and Prod Expo Moscow, and introduced several "Market-First" beverages. Our commitment to quality—evidenced by our ISO, HACCP, and FSSC 22000 certifications—has allowed us to become a trusted Beverage Manufacturer for brands on five continents.
As we transition into 2026, the Year of the Horse, we embrace the qualities of this zodiac sign: speed, strength, and an unyielding spirit of advancement. The Horse represents a drive to move forward, and at Rita, that means pushing the boundaries of what a beverage can be. We are not just selling drinks; we are delivering health, vitality, and cultural connection in every can and bottle.
A Heartfelt Tribute to Our Global Partners and Clients
To our esteemed partners, distributors, and customers around the world: Thank you. Our success is a direct reflection of your trust. Whether you are a supermarket chain owner in Europe, a private label entrepreneur in North America, or a distributor in the Middle East, you are an integral part of the Rita story.
We understand that in the fast-paced world of beverages, consistency and quality are paramount. In 2025, you challenged us to reach higher standards, and in 2026, we promise to exceed them. We are particularly grateful for those who have stood by us during the expansion of our Rita Date Cola and Rita Sparkling Kombucha lines. Your feedback is the catalyst for our innovation.
May the Year of the Horse bring your business the speed of a stallion and the strength of a leader. We look forward to many more successful collaborations, including our upcoming showcases at major global expos. Your loyalty is the fuel that drives our international mission.
Employee Appreciation: The Heartbeat of Our Factory
At Rita, we believe that our greatest asset is not our state-of-the-art machinery, but our people. From the R&D scientists in our labs to the dedicated workers on the production floor and the logistics team in our warehouses—your hard work has defined us. The Lunar New Year is our time to give back to the team that gives their all every day.
1. Gratitude in Every Gift: Rita Bird Nest Drink
As a tradition of health and prosperity, the company has prepared a special gift for every member of the Rita family. Before departing for the holiday on February 15, each employee will receive a high-quality gift set, including one carton of Rita Bird Nest Drink.
- Why Bird Nest? In Vietnamese culture, the swallow's nest is a symbol of luxury, health, and longevity. By gifting the Rita Bird Nest Drink White Fungus, we want our employees to share a premium, nutritious experience with their parents, children, and spouses during the Tet feasts. It is our way of saying that your health and your family’s happiness are our top priorities.
2. Tet Bonuses and Financial Security
In addition to the physical gifts, all employees will receive a Tet bonus according to company regulations. We understand that the Lunar New Year is a time of significant personal expense, and we are committed to ensuring that every Rita worker has a prosperous and worry-free holiday.
3. The "Lucky Money" Tradition: Reopening with Energy
The first day of work after Tet, known as Khai Cong, is a vital tradition. On February 24, 2026, we want to start the year with a "Bang."
- The 500k VND Incentive: Every employee who reports for duty on the opening day will receive a "Lucky Money" (Li Xi) envelope worth 500,000 VND.
- The Meaning: This is more than a financial bonus; it is a gesture of luck and a "Thank You" for starting the Year of the Horse with punctuality and high energy. We believe that a strong start leads to a successful year.
Strategic Vision for 2026: Galloping Toward a Sustainable Future
The Year of the Horse symbolizes a rapid pace of progress. In 2026, Rita Food and Drink is committed to three key strategic pillars:
Deepening Global Private Label (OEM/ODM) Partnerships
We will continue to refine our "One-Stop-Shop" system. Our goal for 2026 is to reduce the lead time for new product development by 20%, allowing our partners to react faster to market trends. Whether it is a new flavor of Rita Sparkling Drink or a custom Rita Tea blend, we are ready to scale with you.
Leadership in Functional Nutrition
The world is moving away from "Empty Calories." Our R&D focus for 2026 will be on "Active Ingredients." We are developing beverages infused with plant-based proteins, prebiotics, and traditional Eastern superfoods like American Ginseng and Bird Nest. We aim to be the world's go-to manufacturer for beverages that serve a purpose.
Environmental Stewardship
Speed must not come at the cost of the environment. In 2026, Rita will implement a 100% plastic-neutral initiative for our PET lines and increase our solar energy usage to 40% across all factories. We want our partners to feel proud that their products are manufactured in one of Asia’s most eco-friendly facilities.
The Rita Tet Beverage Guide: Curating the Perfect Festive Table
Tet is a time of feasting and gathering. To help you choose the perfect drinks for your family and guests, we have curated a selection of Rita’s finest offerings for the spring season.
1. The Celebration Starters: High-Energy Refreshment
- Rita Sparkling Drink: Our sparkling line is the life of the party. Available in vibrant flavors like Pineapple, Strawberry, and Apple, it offers a crisp mouthfeel that cuts through the richness of traditional Tet dishes.
- Rita Date Cola: This is our flagship innovation for 2026. The Rita Date Cola uses the natural sweetness of dates, making it a sophisticated, "better-for-you" alternative to standard sodas. It pairs wonderfully with roasted nuts and traditional ginger jams.
- Rita Tropical Fruit Juice: Nothing beats the taste of pure Mango, Passion Fruit, or Lychee. Our juices are made from the freshest Vietnamese fruits, bringing a burst of summer sunshine to the spring festival.
2. The Purification Selection: Balance and Wellness
The Lunar New Year often involves heavy meals. Balance is key to staying healthy during the celebrations.
- Rita Tea and Tea Drinks: Our Oolong and Green Tea selections are high in antioxidants and aid in digestion.
- Rita Winter Melon Tea: A legendary cooling drink. Rita Winter Melon Tea is the best companion for spicy or fried foods, helping to "de-heat" the body and keep the palate fresh.
3. The Family Heritage Collection: Premium Nutrition
For the most important people in your life, only the best will do.
- Rita Bird Nest Drink White Fungus: A gentle, nourishing drink suitable for all ages.
- Rita Bird Nest with American Ginseng: Specifically formulated for elders, this drink provides a vitality boost and supports respiratory health.
- Rita Bird Nest Yogurt: A delightful, creamy treat that combines the probiotic benefits of yogurt with the premium nutrition of swallow's nest—a favorite for children.
As you prepare to return to your hometowns to reunite with your families, we wish you a safe and joyful journey. Whether you are traveling by motorbike, bus, or train, please prioritize your safety. Your families are waiting for you, and we are waiting for your return to continue our great work. Take this time to rest, recharge, and enjoy the fruits of your labor. The "Lucky Money" and the prosperous year of 2026 are waiting for you on February 24th!
Galloping Toward 2026
The Horse does not look back; it only looks at the path ahead. At Rita Food and Drink, our path is clear. We will continue to innovate, to serve our partners with integrity, and to provide the world with the finest beverages Vietnam has to offer.
On behalf of the Board of Directors and the entire Rita family, we wish you a Happy Lunar New Year 2026. May your home be filled with laughter, your business be filled with profit, and your life be filled with health.
Frequently Asked Questions (FAQs)
While our production lines are paused, our export sales team will be checking emails periodically. For urgent matters regarding the Rita Date Cola or Rita Sparkling Drink shipments, please reach out via the contact info provided in your contract.
2. Why does Rita choose the 8th day of the Lunar Year to reopen?
The number 8 (Bát) is traditionally associated with "Phát" (Prosperity) in Vietnamese culture. Reopening on the 8th day symbolizes a year of continuous growth and wealth for the company and its partners.
Yes! Our Rita Bird Nest Drink gift sets are a popular choice for corporate gifting. We can customize the packaging under our Private Label system for your 2027 holiday planning.
4. Are the Rita Tea and Tea Drinks organic?
We offer various grades of tea, including options that meet organic standards. Please consult with our R&D team on the 24th of February to discuss specific certifications for your market.
5. What is the shelf life of the Rita Bird Nest with American Ginseng?
Thanks to our advanced sterilization technology, our Bird Nest products have a shelf life of 18 to 24 months at room temperature, making them perfect for long-term storage or international export.
6. How do I qualify for the 500k VND Lucky Money?
All official employees who are present and ready to work at the start of the shift on February 24, 2026, are eligible. It is our way of rewarding the commitment and discipline of our team.
Happy New Year 2026! We look forward to seeing you on February 24th for a year of unprecedented success!
