RITA News

Step into the future of the beverage industry at Gulfood 2026, where Rita Food and Drink unveils a revolutionary portfolio designed to captivate the global palate. From the heart of the desert in Dubai, we are redefining the "Next Best-Seller" concept through cutting-edge R&D, sustainable manufacturing, and a Private Label system that transforms visionary ideas into retail reality. This is your definitive guide to the world's most influential food and beverage event.

As the old year draws to a close, Rita Food and Drink is buzzing with excitement for the most explosive and meaningful event of the year: The Rita Spring Festival 2026. Instead of a traditional, predictable Year End Party, this year Rita is creating a true festival space—a place where laughter, games, world-class cuisine, and athletic spirit converge.

In the modern landscape of the beverage industry, a significant paradigm shift is occurring. For decades, the cloying sweetness of traditional sodas defined the "refreshment" category. However, as global health consciousness reaches an all-time high, consumers are no longer willing to trade their well-being for a momentary spark of flavor.

In the high-stakes world of the 2026 beverage industry, the "status quo" is no longer an option. For over a century, the carbonated soft drink (CSD) market was a duopoly of predictable flavors.

As the sun sets on 2025, Rita Food & Drink Co., Ltd. stands at the threshold of a new chapter. The transition into 2026 is more than just a change on the calendar; it is a moment of profound reflection, heartfelt gratitude, and immense excitement for the future. As a leading beverage manufacturer and exporter in Vietnam, we take this opportunity to celebrate our collective achievements and look forward to the innovations that await in the global market.