RITA News

The international food and beverage landscape is shifting rapidly, and trade exhibitions remain the most effective platform to capture those changes. From May 26 to 30, 2026, at IMPACT Muang Thong Thani in Bangkok, Thailand, THAIFEX – Anuga Asia 2026 once again served as the premier meeting point for industry players across Southeast Asia and beyond. Among the hundreds of exhibitors, Vietnamese beverage manufacturer RITA Food & Drink Co., Ltd. stood out at Booth Q57 in Hall 3, demonstrating how strategic participation in such events can unlock new business channels and reveal emerging market directions. 

Rita Food & Drink will participate in the PLMA Amsterdam 2026 exhibition in the Netherlands, showcasing beverage OEM/ODM solutions, expanding international cooperation opportunities, and connecting with global importers.

As the final yellow apricot blossoms still radiate their vibrant beauty and the echoes of stories shared around the Tet dinner table of the Year of the Fire Horse 2026 still linger in everyone's minds, a different kind of atmosphere has begun to "heat up" at the headquarters and factories of Rita Food & Drink.

As the vibrant colors of spring begin to bloom across the landscape, Rita Food and Drink prepares to welcome the most sacred and joyous occasion in our culture: The Lunar New Year 2026.

In just a few days, the New Year's Eve fireworks will resound, closing the old year and ushering in the Year of the Horse (Bính Ngọ) 2026 with great expectations. Amidst the bustling atmosphere of the year-end days, as the vibrant colors of peach blossoms and apricot blossoms begin to weave through every street corner and office, a warm spring is also arriving very close to Rita.