Blog Tropical fruit and beverage introduced

As the lunar calendar turns and we approach the Year of the Horse in 2026, the atmosphere in Vietnam and across Asia begins to shift. The streets fill with the vibrant red and gold of decorations, and families begin the meticulous process of preparing for Tet Nguyen Dan (Lunar New Year).

In a fast-changing beverage landscape, consumers are no longer looking for complexity—they are drawn to familiar ingredients presented in new, creative ways. The global shift toward convenience, visual appeal, and on-the-go formats has opened the door for innovative juice blends that feel both classic and contemporary.

In the evolving wellness mindset of today, consumers are paying closer attention to what they drink every day. Beverages are no longer viewed simply as refreshments, but as a practical way to support hydration, nutrition, and long-term health. Among many combinations, orange and carrot juice stands out as a timeless blend that continues to gain attention for its balanced nutritional profile and versatility.

In today’s global beverage market, innovation no longer means reinventing ingredients—it means reimagining how familiar flavors are presented, packaged, and experienced. Consumers across continents are gravitating toward drinks that feel recognizable yet modern, simple yet refined.

In just a few days, the New Year's Eve fireworks will resound, closing the old year and ushering in the Year of the Horse (Bính Ngọ) 2026 with great expectations. Amidst the bustling atmosphere of the year-end days, as the vibrant colors of peach blossoms and apricot blossoms begin to weave through every street corner and office, a warm spring is also arriving very close to Rita.