As the final yellow apricot blossoms still radiate their vibrant beauty and the echoes of stories shared around the Tet dinner table of the Year of the Fire Horse 2026 still linger in everyone's minds, a different kind of atmosphere has begun to "heat up" at the headquarters and factories of Rita Food & Drink.
On the "Grand Auspicious" day of the 8th of the Lunar New Year, Rita Food & Drink officially organized the 2026 Spring Opening Ceremony. This is the most anticipated annual event, marking the beginning of a promising new journey. Far from being a mere first-day roll call, the Spring Opening at Rita is a symphony of joy, cohesion, and powerful strategic messages from the Board of Directors, promising to sail the Rita ship toward the great ocean with new records in the Year of the Fire Horse.
KEY TAKEAWAYS – HIGHLIGHTS OF RITA'S SPRING OPENING DAY
To quickly grasp the spirit of the Rita Spring Opening 2026 event, here are the 5 most important highlights:
The Golden Timing: Rita chose the 8th day of Tet (the Grand Auspicious Day) to jumpstart the corporate machinery, welcoming the prosperous life force of the new year.
Early Year Fortune: Every employee present on the opening day received a direct "Lucky Money" (Li Xi) of 500,000 VND—a practical and generous "good luck" gift from the Board of Directors.
Comprehensive Kick-off: Beyond just the office block, the entire 30,000m² factory system officially resumed operations to immediately fulfill export orders.
2026 Strategy: Building on the opening momentum, Rita aims to expand its market presence beyond 200 countries and achieve an explosion in sales with its "Healthy" product lines (Bird's Nest, Coconut Water, etc.).
Corporate Culture: The event serves as a testament to the "A smooth start makes for a smooth finish" culture, shaking off post-Tet inertia and fostering strong colleague bonds.
1. Opening Day – The Milestone Marking Rita’s beginning in the New Year
In modern business culture, the concept of "Khai Xuan" (Spring Opening or Launching) has gone far beyond the meaning of a simple spiritual ritual. At Rita Food & Drink, we redefine corporate spring opening activities as the most crucial "start button" of the year.
1.1 Not Just an Ordinary Back-to-Work Day
After a long Lunar New Year holiday, human biological rhythms and work psychology often tend to dip. Without a sufficiently strong push, the corporate machinery would take a lot of time to return to its maximum operating speed. The Spring Opening Ceremony is that very push. It plays the role of a "spiritual tonic," helping to shift the state of the entire system from "rest" to "accelerate" immediately.
1.2 Vital Importance for Rita Food & Drink
For an enterprise with a production and export scale as large as Rita's, the significance of this day becomes more practical than ever:
- Operationally: The Rita factory, with an area of up to 30,000m² and a system of modern technological lines, requires a precise moment for simultaneous reactivation. The Spring Opening is when the roar of machinery returns and the conveyor belts begin to roll, ensuring that the raw material supply chain and production are not disrupted for even a single hour.
- Commercially: In the export business, reputation regarding timing is gold. The fact that Rita opens for 2026 on schedule is a signal sent to partners in over 200 countries that: "We are ready!". The first containers leaving the port on this day are likened to a lucky "opening sale," signaling a year where cash flow and goods circulate continuously and relentlessly.
2. Why Did Rita Choose "Day 8" to Launch?
In business, the factors of "Favorable Timing – Geographical Advantage – Human Harmony" are always the North Star for every decision. It was no coincidence that Rita's Board of Directors designated the 8th day of Tet as the day of reunion; behind it was a careful calculation based on both Feng Shui and management science.
2.1 Feng Shui Factor (Spiritual): The Number of Prosperity
According to Eastern concepts, the number 8 (Sino-Vietnamese: "Bát") when pronounced sounds like the word "Phát" (as in Prosperity, Wealth, and Development). Therefore, the 8th day of Tet is always considered a zodiac day, a "grand auspicious" day to start a business.
- Choosing the 8th day to open spring symbolizes a powerful resurgence, extraordinary advancement, and abundant fortune.
- Selecting a "beautiful day" is also an excellent psychological therapy. When the Board of Directors and employees believe they are starting at a "golden hour on a beautiful day," they gain absolute peace of mind spiritually. The belief in a year of "smooth sailing" becomes an invisible motivation helping them overcome challenges in their work.
- If work starts too early (Day 4 or Day 6), employees might not have fully enjoyed their holiday, and their psychology may still be in "relaxation" mode.
- If work starts too late (after Day 10), inertia becomes too great, making it difficult to regain momentum.
- After 7 full days of Tet holiday with family, the 8th is the "golden" time when personnel have recovered their health, fully recharged their energy, and begun to "miss the craft" and their colleagues. At this moment, spirits are highest to return to work, ensuring that labor productivity peaks from the very first day.
3. A Panorama of the Vibrant Spring Opening Activities at Rita
The morning of the 8th day of Tet at Rita Food & Drink is unlike any other morning of the year. The factory and office space are covered in the red of banners, the yellow of apricot blossoms, and especially the radiant smiles on the faces of thousands of employees.
3.1 Spiritual Ritual – Praying for Everything to Flow Smoothly
Opening the sequence of Rita's Spring Opening activities was a solemn incense-offering ritual at the company’s main premises. The Board of Directors and various management levels respectfully burned fragrant incense at the altars of the God of Wealth and the Earth Deity.
The offering tray was prepared meticulously—not overly elaborate, but full of ritual items, expressing sincerity and the culture of "When drinking water, remember its source." Amidst the drifting incense smoke, the Board of Directors sent prayers for the new year:
- Favorable Timing: Favorable rain and wind, with no natural disasters or epidemics affecting the supply chain.
- Geographical Advantage: Smoothly running machinery, a safe factory, and efficient production.
- Human Harmony: All employees remaining safe, healthy, and united as one.
3.2 New Year Lucky Money – A "Rain" of Red Fortune
The most anticipated activity, creating an explosion of emotions and the loudest laughter, was the New Year Lucky Money (Lì Xì) session. To the sound of bustling spring music, employees received red envelopes—the "luck" from the company.
Regardless of rank—from senior management to workers, security guards, and janitors—anyone present for the "check-in" on the 8th received the same "red fortune." Notably, this year Rita "played big" with a flat lucky money rate of 500,000 VND per person.
The atmosphere at that moment truly erupted. Firm handshakes, chirping words of thanks, and glowing faces when opening the envelopes... all completely dissipated the slight lingering sluggishness of the Tet holiday. Positive energy spread to every corner of the company.
4. The Significance of the Lucky Money Envelopes at Rita
Why did Rita choose the figure of 500,000 VND, and why is this activity so important?
4.1 Spiritual Value: The Capital of Luck
In Rita’s culture, the lucky money on opening day is not considered salary or a bonus. It is "Fortune Money" (Tiền Lộc). The 500,000 VND bill, with its blue color representing hope, placed solemnly in a lucky red envelope, is a symbol of Yin-Yang harmony and a prosperous beginning. The company gives employees this "capital" of luck with the wish that their pockets remain full and their work flows smoothly all year long.
4.2 Culture of Sharing: The Most Practical Thank You
This lucky money amount demonstrates the generosity and practical care of Rita's Board of Directors. The enterprise understands that after Tet is a time when workers have many financial concerns. While the gift may not be massive, it is timely support and the most practical encouragement: "Thank you for returning on time and being ready to fight alongside the company."
It is this culture of sharing that creates a strong bond between the workforce and the enterprise. Employees feel valued and "blessed with luck," leading them to dedicate themselves fully from the very first hours of work.
5. Strategic Goals for 2026 – Rita Reaches New Heights
As the spring drums sound and the festive joy gradually settles, it makes way for a professional working spirit. From the momentum of the 8th day, Rita opens 2026 with a clear strategic roadmap for the Year of the Fire Horse:
5.1 Market Expansion – Covering the World Map
With a foundation of exporting to over 200 countries, Rita's goal for 2026 is not just to maintain market share but to penetrate deeper.
- The company will focus on exploring potential niche markets in Africa and South America.
- Strengthen its presence in major supermarket chains in Europe and North America through higher-tier quality certifications.
- Target potential customers through famous international exhibitions such as ThaiFex, Anuga, and Prodexpo.
5.2 Sales Growth – Leading Beverage Trends
2026 is forecasted to be a breakout year for green consumption trends and health-protection foods. Rita will leverage its R&D strengths to push its flagship product lines:
5.3 Enhancing Production Capacity – Optimizing OEM/ODM
The Rita factory will continue to be upgraded, applying digital transformation to production management to optimize the OEM/ODM process. The goal is to become the most trusted "beverage factory" for international partners, with record-fast order response times and consistent quality.
FAQS – FREQUENTLY ASKED QUESTIONS ABOUT SPRING OPENING ACTIVITIES
1. Why did Rita choose the 8th to return to work instead of the 6th or 9th?
- Answer: According to Feng Shui, the number 8 (Bát) symbolizes the word "Phát" (Prosperity). Choosing the 8th helps the business welcome the best fortune. Additionally, in terms of human resources, 7 days of Tet holiday is just enough time for employees to recover their health and be ready to return to work with the highest spirit, avoiding prolonged sluggishness.
2. Is the 500,000 VND lucky money included in the salary or bonus?
- Answer: Absolutely not. This is "Li Xi" (Fortune Money) extracted from the Board of Directors' own welfare fund. It carries spiritual value as a New Year wish for luck and is not deducted from or related to salaries, performance bonuses, or other employee benefits.
3. If I have an emergency and cannot be present on the morning of the 8th, will I still receive lucky money?
- Answer: According to cultural custom, spring lucky money is for those who "set foot" (xông đất) in the company on the first day to gain luck. However, Rita always has flexible and humane policies. If you are absent for a valid reason (such as illness or family bereavement) and have approved leave, the Union will consider reserving this fortune for you when you return to work.
4. After the Spring Opening Ceremony and receiving lucky money, do employees work immediately?
- Answer: After the brief opening rituals and greetings, all employees quickly settle into their positions to start work. However, the atmosphere on the first day is usually light, focusing on starting machinery, arranging plans, and holding a New Year Meeting to deploy Q1 goals.
5. What is the biggest message the Board of Directors wants to convey through the 2026 Spring Opening Ceremony?
- Answer: It is the message of "Readiness and Breakthrough." The Board of Directors wants to affirm that Rita has fully recharged its energy and is ready to conquer new heights, taking the Vietnamese brand further on the world map in the Year of the Fire Horse.
Happy New Year Rita! A Victorious Spring Opening!
