The global food and beverage industry is preparing for its biggest gathering of the year: Anuga 2025, held in Cologne, Germany from October 4–8, 2025. Known as the world’s most important trade fair for food and drinks, Anuga brings together more than 7,800 exhibitors from over 100 countries and welcomes an expected 170,000+ professional visitors from around the globe.
This year, Rita Food & Drink Co., Ltd, one of Vietnam’s leading beverage manufacturers, will be part of this extraordinary event. Visitors can discover Rita’s latest innovations, tropical fruit-based beverages, and global OEM/ODM services at:
Key Takeaways
- Event: Anuga 2025 – Cologne, Germany
- Dates: October 4–8, 2025
- Visitors Expected: 170,000+ from 200+ countries
- Exhibitors: 7,800+ international companies
- Rita Highlights: Coconut-based drinks, tropical fruit juice, energy drinks, kombucha, RTD coffee, nata de coco series
- Focus: Expanding European partnerships and showcasing sustainable packaging
- Booth Experience: Sampling, business networking, and OEM/ODM discussions
- Find Rita at: Hall 08.1 – Stand No. E-094
The Global Impact of Anuga
For decades, Anuga has been regarded as the #1 international platform for food and beverage professionals. The 2025 edition focuses on sustainability, health-oriented innovation, and cross-cultural exchange—a perfect match for Rita’s mission to bring tropical flavors from Vietnam to the world.
The event features 10 trade shows under one roof, ranging from drinks, fine food, and frozen products to organic offerings and culinary innovation. For Rita, this is an opportunity to present Vietnam’s beverage industry at the highest level while meeting buyers, distributors, and retailers seeking quality and innovation.
Rita’s Product Highlights at Anuga 2025
At Anuga 2025, Rita Food & Drink Co., Ltd will showcase an extensive portfolio tailored to global markets. Each product line highlights the company’s ability to balance traditional tropical ingredients with modern consumer preferences.
Coconut-Based Beverages
- 100% pure coconut water sourced from Ben Tre, Vietnam’s coconut capital.
- Coconut milk and coconut energy drinks that combine refreshment with vitality.
Tropical Fruit Juices
- Single-fruit options: mango, guava, pineapple, lychee, soursop, passion fruit.
- Mixed fruit blends offering rich flavors and vibrant packaging.
- PET bottles, glass bottles, slim cans, and family-sized packs available.
Rita Strong Energy Drink
- Crafted for performance, sports, and active lifestyles.
- Bold flavor with a tagline that resonates globally: “Strong Energy, Strong You.”
Ready-to-Drink Coffee
- Bringing Vietnam’s coffee heritage to a modern format.
- Options include Americano, flavored iced coffee, and cold brew styles.
Sparkling Kombucha with Prebiotics
- A functional yet trendy beverage line in 500ml cans.
- Flavors include pear & ginger, lemon & green tea, mango, and raspberry lemonade.
Nata de Coco Series
- Juices blended with chewy coconut jelly for a fun, interactive drinking experience.
- Popular among younger demographics and international snack drink markets.
Each beverage reflects Rita’s commitment to innovation, global appeal, and consistent quality.
Rita’s Global Presence and Vision
With 20+ years of experience, Rita Food & Drink Co., Ltd has grown from a local manufacturer into a trusted global exporter, shipping to over 200 countries worldwide. The company’s strength lies in:
- State-of-the-art factories with 30+ production lines.
- Scalable manufacturing capacity to meet large international orders.
- Private label (OEM) & contract manufacturing (ODM) for partners worldwide.
- Flexible packaging: PET, cans, glass bottles, paper cartons.
At Anuga, Rita’s vision is clear: to expand deeper into the European market by building long-term partnerships and showcasing Vietnam’s rich tropical beverage culture.
Sustainability: Meeting Global Expectations
Anuga 2025 places strong emphasis on sustainability and responsible consumption. Rita embraces this mission through:
- Tethered caps compliant with EU recycling requirements.
- Lightweight PET bottles that reduce plastic usage.
- Recyclable cartons for coconut water and juices.
- Ongoing R&D into eco-friendly packaging.
These initiatives ensure that Rita’s beverages are not only delicious but also aligned with global environmental goals.
Why Europe is Key for Rita
The European beverage market is projected to exceed €30 billion by 2026, with growing demand for:
- Exotic tropical fruit flavors.
- Functional drinks like kombucha and energy beverages.
- Sustainable and convenient packaging formats.
By presenting at Anuga, Rita strengthens its ability to supply this market with high-quality, innovative, and customizable solutions—whether under the Rita brand or through private label manufacturing.
An Invitation to Anuga Visitors
Rita warmly invites distributors, retailers, and partners to visit the booth at Anuga 2025:
- Event: Anuga – Germany 2025
- Date: October 4–8, 2025
- Location: Cologne, Germany
- Booth: Hall 08.1 – Stand No. E-094
Visitors will be able to:
- Taste a wide range of Rita beverages.
- Explore OEM/ODM opportunities.
- Connect with Rita’s global export team.
- Learn more about the journey “From Farm to Global Market” through Vietnam’s tropical resources.
The booth design will reflect Vietnamese culture and modern innovation, creating an engaging environment where visitors can experience Rita’s story first-hand.
Frequently Asked Questions (FAQs)
- What products will Rita present at Anuga 2025?
Rita will showcase coconut drinks, tropical fruit juices, energy drinks, ready-to-drink coffee, kombucha, and nata de coco beverages. - Where can visitors find Rita at the event?
Rita will be located at Hall 08.1 – Stand No. E-094 in Cologne, Germany. - Does Rita provide private label services?
Yes. Rita offers full OEM and ODM services, including product development, packaging design, and large-scale manufacturing. - Why is Anuga important for Rita?
Anuga is the largest food and beverage trade fair in the world, making it the ideal platform to expand Rita’s European footprint and strengthen global connections. - How can potential partners arrange a meeting with Rita at Anuga?
Interested parties can contact Rita Food & Drink Co., Ltd through the official website or via email to schedule appointments during the fair.
With Anuga 2025 approaching, Rita Food & Drink Co., Ltd is ready to demonstrate why it stands as a top fruit juice supplier from Vietnam, committed to innovation, quality, and global collaboration. Visitors to Cologne can expect more than just beverages—they can expect a journey into the vibrant world of Vietnamese tropical flavors.
