At PLMA Chicago 2025, Rita Food & Drink Co., Ltd is ready to showcase how its innovative private-label beverage system can help global partners tap into the booming North American market. From concept to shelf-ready product, Rita brings a complete solution — combining creative formulation, packaging customization, and export expertise — to turn your next drink idea into a best-selling reality.
Opening — Bringing Vietnam’s Flavor Power to North America’s Private-Label Stage
At PLMA Chicago 2025, Rita Food & Drink Co., Ltd will unveil a complete private-label beverage portfolio engineered for North American retail success. From November 16–18, 2025, at Booth F5212, Rita presents not just products but a strategic partnership system—one that transforms Vietnam’s tropical abundance into private-label best-sellers designed for U.S. grocery, club, and convenience channels.
In today’s competitive beverage landscape, private labels must perform like national brands. That means great flavor, strong design, disciplined supply, and digital readiness—all while protecting margin and speed-to-shelf. Rita delivers on every count, combining deep fruit sourcing, agile OEM/ODM operations, and a proven export backbone.
Under the theme “Your Next Best-Seller,” Rita invites North American buyers to taste, customize, and co-create beverage lines that balance creativity with consistency—from bold tropical juices to sleek RTD coffees.
- Assortments That Move: NFC tropical juice in cans and PET bottles, coconut water fusions, aloe with pulp, iced Americano, and sparkling tea-fruit refreshers.
- Design That Converts: Clear flavor cues, premium shelf blocking, and PDP-ready visuals for retail media.
- Operational Backbone: Multi-line capacity, QC discipline, and freight optimization for U.S. logistics.
- Event Details: November 16–18, 2025 | Chicago, USA | Booth F5212.
- Outcome: A ready-to-execute roadmap aligned to 2026 resets, with modular pricing and seasonal innovation built in.
Why North American Buyers Are Looking to Vietnam
The North American beverage category continues to evolve—where private-label brands compete head-to-head with household names. Consumers now expect premium experience even from store brands: authenticity, sustainability, and visual sophistication are no longer optional.
Vietnam has emerged as one of the most strategic supply bases for private-label beverage innovation. Its combination of tropical fruit resources, export-ready infrastructure, and cost competitiveness creates a compelling equation for U.S. importers.
Rita stands at the center of this opportunity. With a decade of OEM/ODM success across Asia, the Middle East, and Europe, the company now brings its proven system to North America—bridging Vietnam’s agricultural strength with U.S. retail discipline.
The Rita Private-Label Engine — From Brief to Market Launch
1. Collaborative Briefing
Every project starts with a clear conversation: target retail channel, consumer segment, price tier, and competitive set. Rita’s team translates that brief into product architecture—defining flavor range, brix curve, format mix, and design direction.
This briefing phase ensures commercial alignment from day one, avoiding costly redesigns later.
2. Flavor Development and Sampling
From mango and guava to soursop and coconut, Rita’s R&D converts fruit expertise into market-specific formulations. Parallel tasting flights—standard, light, and zero-added-sugar—allow buyers to calibrate profiles quickly.
All samples are bench-tested for color, aroma, mouthfeel, and stability, ensuring products meet both sensory and technical requirements for U.S. retail.
Rita’s capacity spans multiple packaging families:
- Sleek cans (250–500 ml): On-the-go impulse and convenience.
- 290 ml glass bottles: Café-premium positioning.
- PET (330 ml–2 L): Family and pantry formats.
- Multipacks and LTO sleeves for promotional programs.
Each format is designed for cost efficiency and recyclability, with tactile finishes (matte, gloss, or spot UV) for shelf appeal.
4. Design and Branding System
Rita’s in-house design studio builds systematic visual architectures—so every flavor feels distinct yet consistent.
Brand blocks, fruit macros, and claim hierarchies are optimized for quick shopper recognition. For retailers with established master brands, Rita adapts designs to corporate guidelines; for new programs, it develops modular sub-brand identities that scale easily.
Every label undergoes thumbnail testing to ensure readability on PDPs and mobile screens—crucial for omnichannel retail.
5. Pilot and Launch Readiness
Once flavor and artwork are approved, Rita conducts pilot runs and stability testing before scaling to full production.
Operations teams align lead times, documentation, and shipping windows with buyer reset calendars—delivering predictable rollout execution.
The PLMA Portfolio — Proven Products for Every Category
1. NFC Tropical Series (Can & PET)
A premium fruit line featuring Mango, Guava, and Soursop—vibrant, clean, and camera-ready. Designed for both convenience and family-pack channels, this series builds natural storytelling through the “From Farm to Can” identity.
2. Coconut Water + Twists
From Matcha to Lychee and Passion Fruit, these blends reimagine coconut water for a younger, flavor-driven audience. With their photogenic gradient cans, they perform equally well on shelf and in digital ads.
3. Aloe Vera with Pulp
A sensory favorite that balances texture and clarity. The bright visuals and visible pulp appeal to shoppers seeking authenticity and refreshment—an evergreen SKU for refrigerated aisles.
4. Iced Americano — Classic & Citrus Accented
Vietnam’s coffee heritage meets North American on-the-go culture. Lemon, orange, and passion fruit accents refresh traditional RTD coffee with a fruity twist, perfect for new consumption occasions.
Crisp tea-fruit fusions that combine modern wellness cues with bold refreshment. Ideal for the growing functional sparkling segment, with transparent label storytelling and clean ingredient decks.
Retail Design That Sells — Shelf, Scroll, and Story
In the age of digital retail, design isn’t decoration—it’s performance. Rita’s packaging strategy follows one guiding rule: “Recognize in one second, remember in three.”
Key design features:
- Large fruit imagery for instant flavor recognition.
- Two to three concise claims (e.g., “Tropical Taste,” “No Preservatives”).
- Color codes that distinguish flavors while reinforcing family unity.
- Matte + gloss contrast for tactile appeal.
- QR panels for traceability, recipes, or retail promotions.
Every design is stress-tested for both physical shelf blocking and mobile thumbnail survival, ensuring high visibility in-store and online.
Retail Media Readiness — Content That Converts
Modern retail is media. To help partners excel, Rita supplies a full content suite tailored to U.S. retail media needs:
- High-resolution hero images (front, angle, family pack).
- Lifestyle photography for ad placements.
- 5–7 second video loops featuring pour, pulp swirl, or fizz movement.
- Optimized PDP assets with callouts and keyword integration.
These content kits allow buyers to launch fast across Amazon, Walmart, and Kroger digital ecosystems—without the delays of post-production asset creation.
Rita’s model is built on transparency, documentation, and adaptability:
- Brief: Define target positioning, competitive set, and price tier.
- Taste: Review brix and aroma options via sample flights at Booth F5212.
- Design: Align visuals with brand guidelines and compliance.
- Pilot: Confirm shelf life and performance.
- Launch: Synchronize shipping with promotional calendar.
This structured yet flexible system allows buyers to move confidently from first meeting to first shipment in a matter of weeks—not quarters.
Operational Strength — Scale You Can Depend On
Rita’s operations combine near-farm sourcing, multi-line capacity, and export discipline to deliver reliability at scale.
- Quality Assurance: Stringent raw material checks, process control, and finished goods audits.
- Component Partnerships: Redundant sourcing for cans, lids, sleeves, and labels to prevent bottlenecks.
- Freight Optimization: Carton and pallet engineering to maximize container utilization and minimize cost per case.
- Scenario Planning: Alternate artwork and lid options pre-approved to keep timelines intact during supply fluctuations.
The result: an OEM system that delivers speed, stability, and scalability for private-label beverage programs across North America.
A U.S. Case Study — From Concept to Category Hero
A national grocery retailer partnered with Rita to develop a three-tier private-label beverage line:
- Best: NFC Mango, Guava, and Soursop in sleek can + 2 L PET.
- Better: Aloe Vera with Pulp trio in 500 ml bottles with a variety pack.
- Good: Coconut Water base with Lychee Twist.
An Iced Americano Lemon SKU was introduced as a summer LTO. Rita managed formulation, packaging, compliance, and content creation—delivering production within eight weeks.
The result: strong trial rates, repeat purchase above category average, and zero out-of-stock events during promotions. The line expanded to 10 SKUs the following year, validating the “Good–Better–Best” strategy.
Compliance and Documentation — U.S.-Ready from Day One
Rita’s compliance workflow integrates FDA-aligned nutrition display standards, font hierarchy checks, and bilingual documentation for cross-border teams.
Pre-print verification ensures that labels meet both shelf visibility and regulatory requirements. Full documentation packs—QC reports, ingredient declarations, stability data, and certificates of origin—simplify buyer approval.
This U.S.-ready compliance approach minimizes internal friction and shortens the path from artwork sign-off to shipment.
Sustainability and Responsibility
For U.S. retailers prioritizing sustainability, Rita offers practical solutions without cost inflation:
- Lightweight cans and recyclable PET formats.
- Migration plans for tethered caps and eco-ink printing.
- Carbon-conscious freight engineering and reduced secondary packaging.
- Digital traceability for end consumers through QR-linked transparency.
These initiatives empower private labels to meet ESG commitments while maintaining competitiveness.
De-Risking and Predictability
- Component Assurance: Multiple sources for critical materials.
- Freight Volatility: Optimized routing and packaging design reduce exposure.
- Flavor Rotation: LTO strategy keeps portfolio fresh and relevant.
- Approval Flow: Bilingual documentation and milestone tracking maintain momentum.
Each safeguard is built into Rita’s operational DNA, ensuring predictable outcomes even in volatile global supply environments.
Your Visit Checklist — What to Do at Booth F5212
1. Taste the Range:
Experience full-flavor flights across tropical fruit, coconut, aloe, and coffee categories.
2. Build Your Line:
Select core SKUs and seasonal variants; map your “Good–Better–Best” ladder.
3. Review Designs:
Test dielines, color systems, and finish samples under trade-show lighting.
4. Plan Logistics:
Align component plan, MOQ, and freight strategy with your internal calendar.
5. Leave With Confidence:
Walk away with a ready-to-execute private-label plan for your 2026 reset cycle.
- Dates: November 16–18, 2025
- City: Chicago, USA
- Venue: Donald E. Stephens Convention Center
- Booth: F5212
FAQs — PLMA Chicago 2025
Q1: Can Rita align with our retailer brand system across multiple pack sizes?
A: Yes. We work within brand books and deliver consistent visual systems across can, PET, and multipack formats.
Q2: How does Rita ensure U.S. compliance?
A: Through FDA-aligned labeling, bilingual documentation, and buyer-specific requirements integrated into our workflow.
Q3: What are the typical lead times to North America?
A: Timelines depend on components and freight routes, but Rita plans ahead to protect your reset and promo windows.
Q4: Do you provide retail media assets?
A: Yes—packshots, lifestyle imagery, and short videos optimized for U.S. retail media platforms.
Q5: Can Rita develop seasonal or limited editions?
A: Absolutely. LTOs are core to our innovation calendar, helping partners maintain excitement and year-round relevance.