As the aroma of Dragon Boat Festival fills the air and the taste of traditional cakes brings back memories, Rita Food & Drink Co.,Ltd reaffirms its commitment to both quality and culture.
By blending meaningful rituals with modern corporate values, we create a vibrant workplace where employees are celebrated, and Rita products bring joy to every season.
This Dragon Boat Festival, we raise a toast to unity, to heritage, and to the incredible team that makes Rita shine.
Welcome the Dragon Boat Festival with Warmth and Tradition
As the 31st of May approaches, the spirit of the Dragon Boat Festival — known in Vietnam as Tết Đoan Ngọ — is blooming across the country. This cherished occasion marks a time of purification, protection, and celebration. At Rita Food & Drink Co.,Ltd, we embrace this meaningful holiday with a deep sense of cultural pride and employee appreciation.
This year, Rita Food & Drink Co.,Ltd celebrates by sharing love and tradition through a heartwarming gift — special cakes for our hardworking employees. It’s more than a treat; it’s a symbol of unity, respect, and the flavor of Vietnamese heritage.
Dragon Boat Festival: A Festival of Balance and Tradition
Tết Đoan Ngọ, also called the Dragon Boat Festival, is celebrated on the 5th day of the 5th lunar month. Traditionally, it is believed to be a time to eliminate diseases and negative energies from the body, often referred to as the "mid-year cleansing." In Vietnam, people enjoy special dishes like “bánh tro” (ash cakes) and fermented rice to “kill the inner pests.”
At Rita Food & Drink Co.,Ltd, we find inspiration in these time-honored customs, blending ancient meaning with modern joy. By honoring these rituals, we foster a corporate culture that respects tradition while embracing innovation.
Sweet Cakes, Sweeter Spirits: A Gift from Rita to Our Employees
At the heart of this year’s celebration, Rita Food & Drink Co.,Ltd organized a heartfelt gifting initiative: each employee receives a traditional cake made especially for Dragon Boat Festival. These delicacies are not only delicious but also carry emotional significance. Sharing these cakes is a way to say: “Thank you for your dedication.”
It’s a moment when managers and workers share laughter, taste cultural flavors together, and feel like one big family. At Rita, we believe that nurturing people is as essential as creating quality beverages — both require care, attention, and love.
Rita Products: Adding Flavor to Every Celebration
While cakes are the highlight of Dragon Boat Festival, Rita products — our wide range of fruit juices, coconut water, milk drinks, aloe vera beverages, and sparkling juices — also play an essential role in any festive gathering.
Whether it’s a refreshing mango juice to beat the heat, a herbal drink to complement traditional flavors, or a bubbly sparkling drink to raise a toast, Rita products are loved for their natural taste, eye-catching packaging, and high-quality ingredients.
Many families and employees choose Rita Food & Drink Co.,Ltd products to celebrate holidays at home or at company gatherings. They are more than just drinks — they’re moments in a bottle.
Honoring Workers – The True Heroes of Rita
Behind every Rita beverage is a team of dedicated employees. From the early morning shift in the factory to the logistics teams ensuring timely delivery, every role matters. Dragon Boat Festival is a moment to pause and acknowledge that.
The cake-giving ceremony is our thank-you message, reminding everyone that their effort is noticed, appreciated, and celebrated.
This gesture strengthens morale, builds loyalty, and creates a work environment where everyone feels valued.
Future-Focused, Culture-Rich: Rita’s Identity
At Rita Food & Drink Co.,Ltd, we’re proud not only of our products but also of our people-centered philosophy. Events like the Dragon Boat Festival aren’t just holidays — they’re opportunities to bring joy into the workplace and connect employees with Vietnamese cultural identity.
Looking forward, we aim to expand our cultural engagement programs, allowing international partners and customers to also experience these Vietnamese moments. After all, our culture is one of our most valuable exports — along with our drinks.
