Beverage News

Vietnam’s energy drink market has witnessed significant growth, driven by urbanization, changing consumer preferences, and increasing demand for convenient energy sources. Valued at USD 3,513.4 million in 2023, the market is projected to surpass USD 6,513.7 million by 2032, with a compound annual growth rate (CAGR) of 7.1% during the forecast period (2024–2032).

Thanks to investment in a new production line, RITA has introduced many lines of carbonated beverages with unique flavors and high quality. Let's explore the carbonated beverage production process at the RITA factory and its most outstanding products.

Recently, Pentawards, the Oscar of the packaging industry, released the 2024-2025 packaging trend report . This is the fourth consecutive year that Pentawards has released its annual packaging trend report. The Pentawards competition has discovered the latest, most innovative and influential packaging designs in the world from more than 2,000 entries from more than 60 countries, and then summarized ten annual packaging design trends.

Energy drinks have surged in popularity, emerging as a ubiquitous beverage choice for those seeking a quick boost of vitality and alertness. These beverages, often characterized by their bold and vibrant packaging, promise an infusion of energy through a potent combination of ingredients such as caffeine, taurine, B vitamins, and sometimes additional herbal extracts or amino acids. Central to the allure of energy drinks is their ability to provide a rapid and tangible energy source, making them a go-to choice for individuals navigating hectic schedules, long work hours, or strenuous physical activities. 

Please continue sharing updates about Rita's production activities and products. Our next focus is on the factory's packaging production line. Rita has implemented automated packaging lines as a strategic measure to enhance the quality and overall productivity of the packaging process.