In the hustle and bustle of the modern economy, the preservation and honoring of traditional cultural values are sometimes unintentionally forgotten. However, at Rita Beverage Company, we believe that traditional holidays are an invisible yet incredibly strong bond that helps connect individuals together, creating a solid and united block. This summer, joining the bustling atmosphere of the 5th lunar month, the Rita extended family is eagerly preparing to welcome a special holiday: Dragon Boat Festival.
Key Takeaways:
- Practical appreciation event: The company will distribute traditional bánh trạng (ash cakes) to 100% of the employees at the Reception desk at exactly 10:00 AM on June 19, 2026.
- Preserving cultural beauty: The activity aims to honor the traditional "pest-killing" festival, thereby wishing health, peace, and dispelling fatigue for everyone during the changing of seasons.
- Strengthening solidarity: The event is a clear testament to the "extended family" philosophy at Rita, showing the deep concern of the Board of Directors for the spiritual life of the staff.
- Complete culinary experience: Suggesting a perfect combination between the soft, sweet bánh trạng and the refreshing, cooling beverages of the Rita brand itself (coconut water, fruit juice).
- Spreading positive energy: Encouraging employees to take check-in photos together when receiving the cakes and share them on internal groups to keep beautiful memories, creating a joyful atmosphere in the workplace.
1. Deep Origins and Meanings of Dragon Boat Festival (The 5th Day of the 5th Lunar Month)
1.1. The origin of the "Pest-killing" festival
Dragon Boat Festival, also known to Vietnamese people by a very rustic and familiar name, the "pest-killing" festival, takes place on the 5th day of the 5th Lunar month every year. The word "Đoan" means the beginning, while "Ngọ" is the time period from 11 AM to 1 PM. Đoan Ngọ is the moment when the sun is at its highest, and all things receive the strongest positive energy (yang energy) of the year.
According to folk beliefs passed down for thousands of years, the transition to the 5th lunar month is also when the seasons change, and the climate becomes hot and sultry. This is an ideal condition for pests and insects to multiply, harming crops and bringing many disease risks to humans. Therefore, the ancients chose this day to perform worship rituals and eat foods with antibacterial and cooling properties with the desire to drive away pests, protect health, and pray for a bountiful and warm harvest.
1.2. Traditional meaning: Praying for health and peace
Throughout thousands of years of history, Dragon Boat Festival has not only stopped at agricultural significance but has become a profound cultural and religious practice. The preparation of neat offering trays with incense, flowers, summer fruits (such as plums, lychees), sticky rice wine, and especially traditional cakes expresses reverence for ancestors, heaven, and earth. Everyone enjoys these dishes together right after waking up to "kill pests" in the body, dispel the seeds of illness, and pray for a healthy body and a clear mind.
1.3. Modern message: Preserving culture, nourishing the soul In the context of modern society, when everyone is busy with work and the daily grind of the digital life, the meaning of Dragon Boat Festival becomes even more sacred than ever. Remembering and celebrating this holiday together is a way for us to remind ourselves of our roots, and the importance of health and family. Preserving this beautiful culture is not only about conserving the past but also a way for us to enrich our present spiritual lives, creating the necessary quiet moments to recharge with positive energy.
2. A Culture of Care and Connection in the Rita Workplace
2.1. The philosophy of "Rita - An Extended Family"
At Rita Beverage Company, we are proud to build a working environment that is not only professional and creative but also full of humanity. The company's Board of Directors always keeps in mind that: Human resources are the most valuable asset of a business. The workplace should not just be a place for dry work transactions, but must be a "second home" - where every member feels respected, listened to, and cared for wholeheartedly.
It is this "Extended Family" philosophy that has shaped Rita's corporate culture. We always strive to create spaces and special occasions so that everyone can step away from their desks, temporarily put aside numbers and reports to truly connect with each other through smiles and everyday stories.
2.2. Nourishing the spirit through traditional holidays
To materialize that philosophy, maintaining internal events on the occasion of national traditional holidays is always a top priority for the Board of Directors and the Human Resources - Administration (HR-Admin) department. From the Lunar New Year, Mid-Autumn Festival to Dragon Boat Festival, each event is carefully invested from the ideation stage to execution.
Organizing Dragon Boat Festival at the company office is a way for Rita to show practical concern for the spiritual lives of its employees. By bringing the festive atmosphere into the workplace, the company hopes to dispel invisible stress and pressure, while creating a warm and friendly working environment. When employees feel sincere care from the organization, they will naturally form a deep bond, loyalty, and a spirit of dedicating themselves fully to the common goals of the Rita "extended family."
3. Event Highlight: Enjoying Bánh Trạng - Receiving the Blessings of Peace
3.1. Bánh trạng - A symbol of wholeness and reunion
Mentioning Dragon Boat Festival, besides sticky rice wine or sour fruits, one cannot fail to mention a traditional signature dish: Bánh trạng (in many regions, it is also known as ash cake or small Chung cake). The cake is carefully wrapped in a layer of bamboo or banana leaves, having a small, lovely conical shape.
Hidden deep inside that green leaf layer is the fragrant sticky rice, soaked in cooling lye water, enveloping a sweet mung bean filling or a savory meat filling. Enjoying bánh trạng on the 5th day of the 5th lunar month is not only to satisfy the taste buds but also carries profound philosophical meanings. The shape of the cake symbolizes wholeness and abundance; the stickiness of the glutinous rice symbolizes the cohesion and reunion of the family and community.
3.2. IMPORTANT NOTICE: Bánh trạng distribution event at Rita
To bring the full flavor of Dragon Boat Festival to every member, this year, Rita Beverage Company decided to organize a small but incredibly warm event right at the office. This is a spiritual gift that the Board of Directors wants to send, as a wish for health and peace to everyone.
- Activity: The company will gift delicious, traditional bánh trạng, ensuring quality and food hygiene, directly to the hands of all employees.
- Time: 10:00 AM, Friday, June 19, 2026. (Mid-morning is when energy needs to be replenished, making it ideal for everyone to enjoy a delicious treat together).
- Location: Company Reception Desk. (The most central, spacious, and friendly area of our office).
3.3. A call for enthusiastic participation
We earnestly call on all employees, from the office departments to the production blocks (if arrangements can be made), to gather at the Reception area at the exact time frame above. Please take your eyes off the computer screen for about 15 minutes, step to the reception desk to receive this meaningful gift. The full presence of all of you is the most important factor creating the joyful and bustling atmosphere of Dragon Boat Festival in the Rita family.
4. The Perfect Pairing Suggestion: Traditional Bánh Trạng & Refreshing Rita Beverages
4.1. The intersection of tradition and modernity There is something very special when we celebrate Dragon Boat Festival at a leading beverage manufacturing company like Rita: We already possess a "treasure trove" of wonderful drinks to pair with traditional dishes. Bánh trạng, though delicious and chewy, can cause a slightly dry or cloying feeling if eaten in large quantities. The secret to making the culinary experience of Dragon Boat Festival perfect is pairing it with cooling beverages.
4.2. Recommended pairing menu from Rita's own products At the upcoming small party, do not forget to bring along or treat yourself to a can/bottle of a Rita brand beverage to enjoy with your bánh trạng. Here are some ultimate suggestions:
- Bánh Trạng x Rita Coconut Water: Natural, refreshing coconut water, supplementing minerals combined with the chewiness of the lye sticky rice creates a wonderful culinary symphony. The pure sweetness of the coconut water will balance the rich flavor of the cake's filling, helping you eat endlessly without getting tired of it.
- Bánh Trạng x Rita Fruit Juice (Orange, Passion Fruit, Mango): On a hot day in May, the abundant amount of Vitamin C from Rita's fruit juice lines not only helps "kill pests" from the inside and boost immunity, but the sweet and sour taste also stimulates the taste buds extremely effectively when paired with sweet cakes.
- Bánh Trạng x Rita Herbal Tea / Bird's Nest Drink: If you prefer purity and lightness, our cooling herbal drinks or bird's nest drinks will be the top choice. This combination brings a pleasant feeling, helping to cool down and detoxify the body extremely effectively.
This delicate combination not only honors the flavor of the traditional cake but is also an opportunity for each employee to be more proud of the high-quality products that bring health values that we ourselves contribute to creating every day.
5. Greetings from the Board of Directors & Invitation to Share Beautiful Moments
5.1. Wishes for health and success
On the occasion of Dragon Boat Festival 2026, on behalf of the Board of Directors of Rita Beverage Company, we would like to send our best wishes to all employees and their families. Wishing our extended Rita family abundant health, dispelling all fatigue and illness during the sultry summer days. Wishing each member to always keep the flame of enthusiasm, youthfulness, peace of mind, and reap even more success in work as well as in life. Your relentless contributions are the most solid foundation for Rita's far-reaching development.
5.2. Preserving youth together at Rita
An event will only be truly complete when beautiful moments are captured and spread. The Internal Communications department is very eager to see your radiant smiles on that day.
- Check-in Photos: When coming to the Reception desk to receive the cakes, do not hesitate to invite colleagues in your department to take some bright selfie photos.
- Spread positive energy: Please share these wonderful moments on the company's internal communication channels (such as the Zalo Group "Đại Gia Đình Rita", internal Facebook Group). You are also free to post on your personal social media with hashtags like #TetDoanNgoRita2026, #RitaFamily, #NuocGiaiKhatRita to show off to friends a dynamic, cohesive workplace full of love.
Let the upcoming June 19, 2026, become a beautiful memory, an unforgettable mark in your journey with Rita Beverage Company!
FAQs - Frequently Asked Questions About the Bánh Trạng Distribution Event
1. Where do I need to go and at what time to receive bánh trạng? The company will distribute bánh trạng centrally at the company's Reception Desk area. The official start time is 10:00 AM on Friday, June 19, 2026. Please arrange a little break time, drop by with your colleagues to receive your gift, take commemorative photos, and join in the festive atmosphere.
2. What if I am in an important meeting or have an outside work schedule during that time frame? Rest completely assured! The event organizing committee and the HR - Admin/Reception department have carefully prepared a sufficient amount of cakes for 100% of the company's personnel. We will keep the cakes and preserve them carefully for those who are absent, in a meeting, or suddenly busy and cannot come down on time. You can drop by the Reception Desk to receive your gift at any time after finishing your work for the day.
3. Can I receive bánh trạng on behalf of a colleague in the same department? Absolutely. The spirit of the holiday is sharing and connection. To ensure everyone receives a gift, especially those who are not present at the office, representatives of departments (such as Team Leaders, Department Secretaries...) can report the list to the Reception department to sign and receive the cakes on behalf of colleagues who are on leave, working a different shift, or on a business trip. Please hand-deliver the gift and greetings from the company to your colleagues when they return to work!
